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Magenta Mitte: In the heart of Berlin, the doors to the new representational headquarter Deutsche Telekom are opening. A key aim of the concept was the spatial transformation of the existing structure, incorporating a unique design identity. The muscular visual elements that wrap around the facade of the former OBS Center are reinterpreted as metaphorical networks within the new context of telecommunication. These networks realign toward the building’s core, organizing atmospheric spaces, integrating meeting points, alcoves, functional areas and art, while providing structure and orientation.