EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The project captures the essence of urban daily life and performance for the LA Auto Show, with a logo inspired by both street and race track elements, accompanied by bold typography and diverse graphic patterns applied across print and digital formats. I also conceptualized "AS Event" as a motorsport-focused department with a distinct, edgy visual system, brought to life through event materials and a Zine focused on local Touge racing culture, strengthening the brand’s connection to the LA automotive community.