EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Loewe is a luxury fashion house that combines traditional Spanish craftsmanship with modern design and innovative materials. Loewe is also known for its often simple and minimalistic advertisements, a concept that was maintained for the "Step Loewe" campaign. The campaign addresses a wide target audience, a demographic of 25 to 40-year-olds, that value high-end fashion, creativity, and fun yet elegant designs. To do so, ads highlight the fun and innovative latest Loewe shoe collections, accompanied by a brief text that matches the shoe, making it clear that Loewe does the talking.