Ruler & rules

This is the 2024 theme poster commissioned by the ADLINK Education Foundation. We hope to visually convey to the younger generation how to define the values ​​of innovation and regeneration.

We discovered that the regular English letter "R" happens to be similar to the Chinese character “Ruler”. And what they have in common is like an arrow indicator. Such connected words show the best interpretation of "innovation and regeneration".

Based on neoplasticism of text, the brand philosophy of abstraction and imagery is conveyed through concise and powerful graphic design.

Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.

Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.