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Downtown Cary Park, in Cary, North Carolina, is known for its commitment to public green spaces based on historic, cultural, and environmental needs. The park blends natural beauty with active programming throughout its various gardens, storm-water ponds, an event pavilion, public art, and play areas for families and pets. RSM Design joined the client team to develop a brand narrative and park signage that capture the intersection between the natural landscape and the built environment, resulting in designs that visually blend nature and urban elements, resonating with the park's character.