EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Southern Sugar is an exciting new dessert shop set to open in Houston, Texas. This downtown spot will focus on delicious Southern-inspired sweets, including ice cream, pastries, cakes, and more, all presented in a super creative way that's perfect for Instagram. The spec campaign visuals were mainly created using AI tools to produce visuals and videos for the pitch. The campaign's goal is to establish Southern Sugar as the top spot in Houston for unique and indulgent desserts that are not only great for sharing in person but also stunning enough to share on social media.