Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their new identity is based on a set of dancing body parts and colored shapes. With these building blocks we created an identity with lots of room to play. It symbolizes the philosophy of Fresh Tracks Europe, were the different european dance groups work together to create a new dance generation.
The identity consist of logo, colors, animations, stationary, business cards, posters, flyers, banners, leaflets and the website.
We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.
Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.