The goal of the newly designed Parker Poe logo was
to show that the firm offers clients solid direction,
whether they are chasing new opportunities or
protecting ideas, industries or investments. Parker
Poe knows the business climate and how to cultivate
growth. They know the players and the rules of the
game. They know when to fight and when to cut the
line on behalf of litigation clients. That practical and
actionable know-how allows Parker Poe to provide
solid direction to clients locally, regionally—or
wherever their clients’ needs take them.
The collection of ads to date are leveraged from the
pages of the website and wisely integrate on- and
offline efforts: one for economic expansion, another
for public-private partnerships, a third for
community service and one more for diversity.