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In Feb 22, Lismore was devastated by a destructive flood. 18-months on, we created the Back Lismore campaign to mobilise locals to get behind their region.
We needed a messaging & identity platform that could be adapted for many local activities & audiences. We started with multiple logos & colours. Textures spoke to Lismore’s diversity, environment, culture & creativity while images & icons enhanced stories. This flexible toolbox supported highly targeted executions.
Those who saw the campaign were 60% more positive about Lismore’s future & undertook 27% more activities to Back Lismore.