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To reflect AP’s move you promise, we proposed an interactive web experience to capture the energy of a performance.
It begins on the home page with a 3D view of the concert hall. As you zoom in, you see & hear a series of musical performances. The AP logo sound wave elegantly dances across the screen in harmony with the music. As you immerse yourself further, you’re on the stage with the players, ready to dive deeper into the website.
The experience was created using cutting-edge 3D spatial scanning. Each of the 70+ shadow-figures carefully represent where each player and their performance.