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This report aimed to show a strategy delivering & to signal a new phase. The idea poised for success offers an authentic & exciting way to connect past, present & future.
•A modern lifestyle magazine, with foil masthead, signals a shift from agri-business to wellbeing brand.
•The grid, typography, colour palette, keylines, infographics & image selection speak directly to the core idea.
•Impactful emotive imagery adds feel & pace. The Chair & CEO bridge 2 markets & past/future.
Going beyond retrospective reporting, this brand positioning manifesto, shifts perceptions & sets new expectation