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To celebrate Matariki (Māori New Year) as an inclusive public holiday, we wanted a self-reflective expression that says “It’s a time to connect with those you love.”
Using street-level billboards, passers-by take a selfie, share it & a personal message with loved ones, using #matarikimoments. Created for street appeal, the handcrafted Māori design inspired graphics have a modern poster feel. The bright celebratory colours depict the land, the sky & the stars. The 12 segments reflect the calendar year. Hand painted typography enhances the overall aesthetic & personal connection.