Detour 2011 Use-Less Official Website -

CompanyOn Your Mark Design Laboratory Ltd
Lead Designer
Project LinkView
Prize(s)2nd Place in Multimedia / Website Design
Entry Description

DETOUR, the annual flagship program of Hong Kong Ambassadors of Design (HKAoD) was first held in 2006 with an aim to showcase Hong Kong as a regional creative hub. The event features a plethora of inspiring designs from young and emerging creative talents.

DETOUR 2011 brings together an unprecedented lineup of creative concepts that stimulates conversation and inspires eco-living.

Over the course of 17 days, DETOUR attempts to juxtapose right and wrong, eco and wasteful — through an exciting mix of exhibitions, installations, performances, conferences, workshops and forums at the Former Police Married Quarters, together with a host of satellite events around town.

This isn't just another arty perspective on the imminent need to reduce, reuse and recycle; but a showcase of creativity, knowledge and attitude towards the subject. After all, we are all consumers. We consume and produce waste — and the cycle continues. Do you use-less, or are you useless?


On Your Mark Design Laboratory (OYM), is a Hong Kong-based creative laboratory founded by Leo P. H. Chan in 2004. Through experiments and testing in the lab, they always try their best to find out new possibilities in design and brand strategies for clients. Within years, OYM had been received international design awards over different categories.