By-health launched a limited-edition music gift box during the Chinese New Year of the Dragon, aiming to enhance brand reputation and help products sell well. The dragon head pattern on the surface of the gift box is integrated with the protein powder packaging design, which echoes the Spring Festival atmosphere. Contains a small bag of protein powder, the label printed with holiday wishes, become a blessing gift. The record was designed to play holiday music, and the gift box was widely popular with 130 million views on social media.