EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners
The Magic Ship of The Orient, College of Fashion and Design,Donghua University | International Design Awards Winners

The Magic Ship of The Orient

CompanyCollege of Fashion and Design,Donghua University
Lead DesignersLiang Wu
Design TeamDX+Lab
ClientThe World Design Capital Conference
Prize(s)Gold in Multimedia / Other Multimedia Design
Project LinkView
Entry Description

The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.