EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Background:
This collaboration with EDG and Razer uses gaming headsets, an essential accessory in esports, as customized merchandise, igniting the enthusiastic pursuit of young people on social media.
Inspiration:
We have redesigned the characters of the five team members，namely "giraffe, rabbit, guinea pig, snake, and fox."While the cabin appearance are from headsets which is the key product.The dark training room and corridor symbolize the tedious training, while rushing through the tunnel towards means the notion of accumulating strength through hard work and eventually achieving the dream.