EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The ask was to design a Call-For-Entries poster for the Advertising Agencies Association of India's Young Lions Contest, inviting advertising professionals under 30 to develop campaigns to tackle air pollution.
So we thought, why not turn the invitation into a solution and walk the talk?
We printed our poster on local and custom-made charcoal-infused paper, which when put up would absorb impurities in the air, making 'A Purifying Poster'.
Activated charcoal is a popular ingredient which helps in purifying the air. Many filters are fitted with it, which inspired us for the poster.