EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Blomorous is a jewelry brand from Shanghai. The founder aims to express the independent spirit and cultural identity of contemporary Chinese youth, showcasing youthfulness, trendiness, and attitude. The brand logo uses the Chinese character "不" as its prototype, embodying a non-conformist attitude. Departing from traditional designs, the logo employs geometric, minimalist, and modern graphics to create a stylized "不." This graphic conveys freedom and growth, symbolizing contemporary youth's resistance to mainstream influences and their embrace of true selves, embodying the brand's core spirit.