EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
EMMI redefines fashion and the future by blending immersive sensory experiences with narrative spaces. Using dark, silver, and grey tones and design languages like deconstruction and asymmetry, its retail spaces defy norms. The brand's backstory highlights breaking moulds and exploring fashion and the unknown. Features like 'invisible man' windows, curved aisles, new material displays, and extended conveyor belts transcend spatial limits, showcasing endless fashion possibilities. Interactive light-shadow play in fitting rooms, and a DIY clothing area immerse customers in fashion's allure.