EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The GRAND is a swiss advertising award and event. This year's theme was "Cult". We decided to play around with symbolism without pinpointing to one religion in particular. We created a poster where everything has an hidden meaning. The number of lines behind the eye are the number of judges, the number of leaves on the plant is the categories, categories leading to the top of the plant which is shaped as a Graal, symbolizing the GRAND Prize only the best project wins, the sun shows the time... The general aesthetic and colors were also chosen to reflect this modern mysticism.