In order to promote their newest CTR360 boot, Nike
approached Momkai to create an integrated campaign
starting February 1st. The objective was to create an
inspiring challenge for FOT’s (football obsessed teenagers)
in The Netherlands to participate in and tell the athlete story
of Rafael van der Vaart. For 28 days Van der Vaart shared
insights and motivational tweets to help FOT’s toughen up
during the harsh winter period: 28 days to take control.
Momkai created a custom ‘Take Control’ page in the Nike
tab on Voetbalzone.nl that featured three layers. The first
served as an enriched experience of Van der Vaart’s tweets.
His messages were further explained by infographics and
videos. The second layer showcased the prices that could
be won by joining in on the competition. Finally, the third
layer was a rich product viewer that interactively highlighted
the unique features of the new CTR360 boots.