G-Star approached Momkai with the concept of organizing a
string of global parties in their monobrand stores in 28
countries. The events where to be aimed specifically at
female customers and set up around the theme 'backstage'.
Momkai created the campaign website for Women's Month
where interested ladies were able to locate their local party,
register their attendance and come back afterwards to see
a wall-to-wall interactive gallery showcasing all the hot
looks, fashion and outfits of the night. The men,
unfortunately, got nothing.