EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The character "xun" in Chinese is pronounced the same as "find"; "gui" in Chinese refers to 'bamboo shoots'. Combine the two characters signify searching for the Zhangixalus arvalis (tree frogs) and bamboo shoots, and understanding the relationship between the two.
The packaging creatively presents the symbiotic relationship between the ' Zhangixalus arvalis' and the green bamboo shoot, aiming to raise awareness about the endangered species, the ' Zhangixalus arvalis '. It also encourages support for farmers who are willing to protect these tree frogs through their crops - the 'bamboo shoots'.