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Nestled among the world's top luxury brands at Plaza 66 in Shanghai, the new Beauty Avenue transforms a previously dark, narrow corridor of beauty and wellness shops into a distinctive district. A small wood-framed portal guides guests from the main arcade to a garden-like promenade with Palladiana flooring and custom leaf-like patterns, creating the illusion of natural light filtering through foliage. A ceiling oculus with dynamic lighting establishes a tranquil courtyard. Discreet wall designs conceal equipment and service doors, combining beauty and function.