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Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners
Beauty Avenue, 5+Design | International Design Awards Winners

Beauty Avenue

Company5+Design
Lead DesignersAnadelia Robles
Design TeamAlex Aguilera, Martin Chan
Project LocationShanghai
Prize(s)Bronze in Interior Project Development / Commercial
Entry Description

Nestled among the world's top luxury brands at Plaza 66 in Shanghai, the new Beauty Avenue transforms a previously dark, narrow corridor of beauty and wellness shops into a distinctive district. A small wood-framed portal guides guests from the main arcade to a garden-like promenade with Palladiana flooring and custom leaf-like patterns, creating the illusion of natural light filtering through foliage. A ceiling oculus with dynamic lighting establishes a tranquil courtyard. Discreet wall designs conceal equipment and service doors, combining beauty and function.