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Islamic Solidarity Sports Association Rebranding, The Bold Group | International Design Awards Winners

Islamic Solidarity Sports Association Rebranding

CompanyThe Bold Group

Lead DesignersBold Brands Design Team

Design TeamJad Fadel, Roukaya Nasr, Nadine ElShobeak, Ahmad Ayman, Ibrahim Hamdi

ClientIslamic Solidarity Sports Association

Prize(s)Gold in Advertising / Promotion / Rebranding Corporate Identity

Project LinkView

Entry Description

Bold Brands was elected to create an elevated brand identity for the ISSA to ensure that its visual
representation connects with its core Islamic values and its modern approach to achieving a vision
of peace, solidarity, and global union through sports. The new identity embraces the harmonic
union of traditional Islamic values and the vitality of modern expression creating a portrait of
dynamic rapport.