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Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners
Gender and Branding Catalog, | International Design Awards Winners

Gender and Branding Catalog

UniversitySavannah College of Art and Design
Lead DesignersVidisha Shah
Prize(s)Silver in Advertising / Promotion / Collateral Material
Entry Description

An exhibition catalog that focuses on how gender influenced branding. Advertising in the early 1930s was heavily driven by gender-specific roles in society. Not only the products were categorized but also the color of the packaging was selected accordingly. Until the 1990s, when Calvin Klein launched the perfume One with neutral packaging to cater to all masses. This led to a new wave of gender-neutral branding. Displaying this theme for an exhibition will help to educate our community today about how gender is not important but we the people are.