EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
CALlCHOCO is an innovative quantitative chocolate packaging design that revolutionizes how chocolate is presented and consumed. It focuses on precise portion control and enhanced freshness, appealing to health-conscious consumers. Targeting the urban high-end market, CALlCHOCO uses "a day" as its theme, depicting daily life through language and graphics on the packaging. Each piece of chocolate corresponds to the recommended daily intake, and a week's supply neatly tracks one's healthy living progress from MONDAY to SUNDAY. This design encourages everyone to live each day earnestly.