Share on Social Media

Xiaohongshu commerce partner week, Redbook Technology Limited | International Design Awards Winners

Xiaohongshu commerce partner week

CompanyRedbook Technology Limited

Lead DesignersREDesign@Xiaohongshu

Design TeamHuojun Zhao , Chaoshun Zhang , Mengzhen Huang , Shuangping Tao , Tianyuan Sun , Jingyu Jiang , Zhaozhan Dong , Zijian Hu

ClientXiaohongshu

Prize(s)Bronze in Advertising / Promotion / Key Art

Entry Description

Xiaohongshu's Link E-commerce Partner Week introduces a fresh visual identity for its e-commerce, focusing on communication and connection. Clean lines replace traditional formalities, reflecting Xiaohongshu's user-centric approach. The theme of "linkage" is central, with line graphics surrounding "link" text, symbolizing connection. Across media, these lines merge with real people and products, maximizing impact. Consistent emphasis on this visual symbol enhances brand recognition and leaves a lasting impression, reinforcing project identity.