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Xiaohongshu Road Life Festival, Redbook Technology Limited | International Design Awards Winners

Xiaohongshu Road Life Festival

CompanyRedbook Technology Limited

Lead DesignersREDesign@Xiaohongshu

Design TeamChenjing Zhang,Qi Lu,Yunfan Chen,Shuangping Tao,Hongjing Chen,Huihuang Li,Zijian Chen,Zhaozhan Dong,Simeng Wang,Tianya Ge,Wenjing Zhang,Biyun Zheng

ClientXiaohongshu

CreditsDaqin Hu,Dongyu Zhang,Huiyu Yan,Guo Yu,Zijian Hu

Prize(s)Silver in Advertising / Promotion / Key Art

Project LinkView

Entry Description

The "Xiaohongshu Street Life Festival" is themed around exploring city streets. Leveraging the pun "压马路" (strolling the streets), a cute duck character, "鸭马路" (Duck the Street), has been created to symbolize leisurely summer strolls. This event encourages people to discover city life at a relaxed pace.

The brand design features a logo with unified, distorted strokes to suit various event tones. Reflecting the event's friendly and vibrant spirit, the design employs a 3D low-poly style to depict everyday objects, creating humorous and artistic city life scenes.