EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners
XiaoHongShu 2023 Mid Autumn Festival gift box, Redbook Technology Limited | International Design Awards Winners

XiaoHongShu 2023 Mid Autumn Festival gift box

CompanyRedbook Technology Limited
Lead DesignersREDesign@Xiaohongshu
Design TeamLiang Wang , Chao Tan , Huiru Jiang , Zhiming Peng , Zhaozhan Dong , Guo Yu , Yujia Zhou , Ouni Tan , Miaoxing Yang
ClientXiaohongshu
Prize(s)Silver in Packaging / Product Packaging
Project LinkView
Entry Description

The graphics feature symbols of the Mid-Autumn Festival, such as rabbits, the moon, flowers, and trees, creating a "Flowers in Full Bloom, Moon in Its Prime" scene. This design not only serves as a beautiful Mid-Autumn painting but also conveys warm wishes. The graphic style is inspired by enamelware patterns from the 80s and 90s, simplified and revitalized.

The chosen font blends modern design with traditional elements, using a cursive script with intentional breaks in strokes. This imitates vintage painted fonts and old brand logos, evoking nostalgia and warmth.