Luxembourg & Dayan - Jeff Koons: Born Through Porn

Lead Designer
Prize(s)2nd Place in Print / Catalogs
Entry Description

Agency: Watson & Company

Creative Director: William Richmond-Watson

Designer: Jonathan Pfeiffer

Luxembourg & Dayan turned to Watson & Company to promote their ground-breaking show Jeff Koons Made in Heaven Paintings. We created a seventy page pink cloth-bound book to accompany the show, print and newspaper advertising, interior signage, and several event invitations, as well as a comprehensive press pack in collaboration with Andrea Schwan.


Jonathan Pfeiffer received his BFA in graphic design from the State University of New York at New Paltz in 2008. Since graduating he has been a designer for de.MO (Design Method of Operation) in Millbrook, New York under the art direction of Giorgio Baravalle. Recently he presented his writing and design on kinetic typography in Boston at the AIGA Massaging Media 2 Conference.

Awards and Prize