EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Nvshu is a secret language exclusively created and inherited by females in ancient China. We want more people to notice this undervalued heritage.
The poster combines palm prints and NvShu characters stand for 'Freedom'. People read palm prints to determine fate in Chinese culture. The NvShu scripts represent freedom but also women's resistance against their fate and patriarchy. The characters forming into fire in the dark symbolize enlightenment.
We want to connect the audience with NvShu and its cultural significance and illustrate how a single spark can ignite a widespread movement.