Share on Social Media

The Tea Has Turned Red

CompanyHefei Pure Angle Brand Consulting Co., Ltd

Lead DesignersYan Wu

Design TeamYan Wu

ClientThe Tea Has Turned Red

Prize(s)Bronze in Packaging / Food Packaging

Entry Description

The graphic inspiration comes from the process of tea changing from green to red. Consumers can clearly see the evolution of black tea, which well demonstrates the design theme of "tea turning red", and the visual communication effect is clear at a glance.
The shape of the small cans inside the packaging resembles the "granary" that used to store grain in rural areas. Here, it symbolizes "tea warehouse", which sounds the same as "tea collection". "tea collection" is a private tea collection for tea lovers. This design implies that users share their precious collection with their confidants and