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Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners
Brand Identity in Motion, Freelancer | International Design Awards Winners

Brand Identity in Motion

CompanyFreelancer
Lead DesignersSiying Zhao
CreditsCopyright Free Music by MokkaMusic
Prize(s)Silver in Multimedia / Adult Animation
Project LinkView
Entry Description

This video will show the development of the logo after the E era, this is, the transformation from the flat still icon to the 3D motion logo. I re-designed three brand logos in 3D style. I used motion graphics to create new animations for each logo that fit the brand’s identity and positioning. This change is closely related to the advancement of electronic technology, such as laptops, computers, smartphones, and the metaverse.