EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Chicago Architecture Center (CAC) is a nonprofit cultural organization based in Chicago whose mission is to inspire people to discover why design matters. The rebrand pays tribute to the iconic "Chicago Grid,” offering visual expressions that bridge CAC to local architecture. The new arrow mark serves as a notion for guidance and innovation, whose form was derived from a top-down view of skyscrapers and cast shadows. The rebrand also introduces a custom typeface and framing devices informed by the city plan and rhythmic skyline.