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LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners
LOTY - Supplements Empowering Women, DBP - Brand Design Studio | International Design Awards Winners

LOTY - Supplements Empowering Women

CompanyDBP - Brand Design Studio
Lead DesignersFia Rus Kuzmanoski
Design TeamCreative Director: Darja Brečko Poženel. Art Director: Fia Rus Kuzmanoski. Illustration: Nuša Mihalič. Photo: Vesna Videnovič. Copy: Luka Klemen
ClientBimedia
Prize(s)Bronze in Packaging / Beauty / Health Packaging
Entry Description

LOTY food supplements focus on women's unique health challenges like menopause, PCOS, and hormone imbalance, often neglected in mainstream discussions. Through natural formulas, LOTY empowers women to take control of their health journeys. Inspired by the lotus flower, the brand celebrates women's beauty and cycles. Its visual identity, influenced by Henry Matisse, blends gentle femininity with strength. With a soft, pastel color palette, LOTY embodies empowerment and minimalistic elegance, redefining women's healthcare.