EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Halliburton has been an integral part of the energy sector since its founding in 1919 a with the launch of its new energy accelerator Halliburton Labs, the brand needed to better project clarity and authenticity as a service provider in traditional energy. We created a new identity that signals Halliburton’s involvement in new energy solutions. The logo, color palette, imagery style, typography and design system expresses the energy, inventiveness, and determination crucial to creating “The future of energy. Faster.”