Lega-lega t-shirt packaging was built around one defining thought: freshness. The goal was
to create unique, simple packaging that will be easy to produce, store and use and enhance
the brand's image. The form of milk carton is connected with freshness and it was a
perfect analogy to what we had in mind. Fresh ideas and fresh t-shirts filled the carton
and cartons filled the fridge in our shop and became instantly recognizable among dozens
of other t-shirt brands enabling us to further develop the "fresh" idea and apply it to
other aspects such as interior design of the shops.