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The Last Countdown, | International Design Awards Winners

The Last Countdown

UniversityHansung University Design & Arts Institute

Lead DesignersHong Seokwon

Design TeamPark Hyobin

Prize(s)Silver in Multimedia / Social media campaign, Silver in Print / Print Advertising, Gold in Multimedia / Interactive Media

Project LinkView

Entry Description

The Last Countdown is a public participation campaign that conveys the urgent situation of cultural properties located overseas.

At the same time that the Cultural Heritage Administration participates in overseas auction bidding, we transmit a countdown reflecting the actual auction time to public transportation electronic signs that people in their busy lives frequently encounter, so that people who are aware of the urgent situation of the cultural property in question can use the QR code in real time. We have made it possible to deliver donations.