EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The "Haeundae Shining Time" campaign aims to encourage local residents to participate in local environmental cleanup activities by promoting easy and easy cleanup activities and to create a sustainable tourism environment by positively affecting tourists visiting the region.
The campaign slogan is Haeundae Shining Time
The meaning of Haeundae, which shines cleanly through beach cleanup activities.
It means that everyone who makes a better area together shines
Lastly, the design concept of the campaign contains vitality and sustainability through beautiful waves in Haeundae, Busan.