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National Geographic Brand Extension Campaign, | International Design Awards Winners
National Geographic Brand Extension Campaign, | International Design Awards Winners

National Geographic Brand Extension Campaign

UniversityTexas Christian University
Lead DesignersMorgan Goerke
Prize(s)Silver in Multimedia / Social media campaign
Project LinkView
Entry Description

I had previously made a print advertisement for an extension of National Geographic's brand to sell clothing and outdoor gear. To expand that advertisement even further, I created a social media campaign. The idea is to "Step outside the yellow box," which utilizes National Geographic's infamous logo to encourage its audience to explore the world rather than just reading about it.