Orion 18

Lead Designer
ClientRKS Team
Prize(s)3rd Place in Other Products Designs / Other Products designs
Entry Description

Orion-18 is a smart phone specifically designed and engineered for blind users. Orion not only empowers everyday life with great technology but is designed to mitigate many of the limitations of blindness or visual impairment with integrated technology, considered design and an appropriate aesthetic. It helps users not just be more connected, but feel more connected to their peers and world, and holds promise to reduce social stigmas by changing perceptions - users are now more technologically savvy, hip, connected, and empowered than ever before.


RKS is a strategic design consultancy delivering human-focused solutions with global impact, widely recognized for its multidisciplinary work in research, strategy and design. Founded in 1980 by Ravi Sawhney, RKS has created highly original solutions for clients such as LG, Medtronic, JBL, PepsiCo and HP, by focusing on consumer psychology while utilizing its Psycho-AestheticsĀ® methodology. RKS leverages insight to create strategies, build brands and achieve bottom-line success for its clients, and empowers consumers with compelling designs and experiences.