EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Climate Clock, facing Union Square in Manhattan, is one of the city's most iconic public artworks. It counts down the critical time window to achieve zero carbon emissions. But according to New Yorkers, It's also considered “a very meaningful clock that no one really looks into."
Our solution was to empower the numbers by resonating with the real-lives of individuals. Our team reframed its number within a different timeset of past, present, and future by simply adding conjunctions of time and stories surrounding the clock.