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XYG Window, XYG Studio | International Design Awards Winners

XYG Window

CompanyXYG Studio

Lead DesignersXinyue Guo

Design TeamShang Jiang, Sizhe Huang, Yuqi Cao, Yizhang Li, Ziyu Yan, Jiayu Liu, Yang Cheng, Shiyuan Song, Xinyue Cheng, Yuxin Tao

CreditsEngineer: Yuchen Zhang

Prize(s)Silver in Print / Logos, Trademarks and Symbols Design

Project LinkView

Entry Description

Fusing elements from ancient literati with modernity, XYG Window is a visual identity design that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the Chinese characters, the strokes were reorganized following the style of traditional seals. Then the decorative elements were eliminated to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
In the website design, the yin & yang spaces formed by the structure of the identity are leveraged as the webpage navigations.

Awards and Prize

Red Dot Design Award
Core77 Design Awards
UX Design Awards
European Product Design Award
MUSE Design Awards
DNA Paris Design Awards
Magnolia Design Awards