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Choose Better Eggs, The Garden Creative | International Design Awards Winners
Choose Better Eggs, The Garden Creative | International Design Awards Winners

Choose Better Eggs

CompanyThe Garden Creative
Lead DesignersScott Rinebold, Art Direction
Design TeamCreative Director, Mike Ring/ Animation Direction, Scott Rinebold/Illustration - Guillherme Franco, Scott Rinebold, Justin Wolfson
ClientAnimal Welfare Institute
Credits3D Animation - Ian Grier/Cel Anim. - Nico DiCola
Prize(s)Silver in Multimedia / Animation
Project LinkView
Entry Description

We were asked by the Animal Welfare Institute to create a spot for their paid social campaign. The goal was to show egg labels and provide clarity behind the lifestyles of the hens on them, to motivate buyers to buy pasture raised.

The real story is filled sad images, so we intentionally decided to animate the spot, telling the story in a less morbid, more engaging way.

We love this innovative spot with high-end illustration, motion graphics, and SFX. We believe it’s an effective tool for changing minds, explaining a complex system in a subtle way.