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Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners
Hermes Journey Campaign,  | International Design Awards Winners

Hermes Journey Campaign

UniversitySavannah College of Art and Design
Lead DesignersAnushka Nigam
CreditsAmarjot Saini, Snighdha Mehta, Lohit Chintala
Prize(s)Gold in Multimedia / Other Graphic Designs
Project LinkView
Entry Description

An ongoing project aims to fuse the timeless heritage of Hèrmes with the rich tapestry of India, celebrating the grand opening of the new Hèrmes store in Hyderabad. Through a captivating animation production, we weave a visual narrative that embodies the essence of collaboration between these two worlds. We embrace Indian motifs as seen in store pop-up display, a vibrant palette with watercolor effects used as assets for inviting indian audience, historical elements to convey the story in animation teaser, and traditional craftsmanship, seamlessly intertwined with Hèrmes' signature elegance.