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Universal Studios, | International Design Awards Winners

Universal Studios

UniversitySavannah College of Art and Design

Lead DesignersANUSHKA NIGAM

Prize(s)Gold in Multimedia / Animation

Project LinkView

Entry Description

"Blast into the Fourth" is an animated ad campaign that plunges viewers into the vibrant 4th of July festivities at Universal Studios, with new rides created to feature the enchanting Harry Potter and Bastille castle ride, the patriotic Flag Park with its dazzling decorations, the thrilling Jurassic World "Raptors' Roar", and the mesmerizing night lights that illuminate the festival. The 4th of July inspired color pallete and illustrations create stunning visuals, immersive soundscapes, digital and web design elements that evokes the emotions and sensations that define this special day.