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Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners
Mystical Yokai: Kowai x Kawaii, Cherie Chan | International Design Awards Winners

Mystical Yokai: Kowai x Kawaii

CompanyCherie Chan
Lead DesignersCherie Chan
Prize(s)Silver in Print / Zines And Flyers
Entry Description

Mystical Yokai: Kowai x Kawaii stems from a bilingual project merging urban navigation with Japan's rich yokai culture. The concept originally included crafting life-sized wooden ema signs to guide visitors through historical sites, forging a connection between yokai and the ancient city. In this Kyoto edition, we introduce five local yokai legends, presenting their stories through illustrations and ukiyo-e art. Offering a unique perspective, the zine allows readers to explore yokai's multifaceted image in history and pop culture.