EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
To most of us "relax" is universal, we get lazy occasionally and yet we want to live the most out of it. This is where the concept of Project for Lax came from. Design with Chinese Gen-Z in mind. We created a virtual convenience store run by the Storekeeper, his staff, and 2 pets. The surrounding area is the habitat of dozens of relatable characters such as Wonder Boy, Lucky Girl, etc. who have different interests and backgrounds. They live in a vibrant community composed of landmarks including Galaxy Disco, The Breeze Car Wash, etc.. Content, products and attractions are some of our outputs.