EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
"Hey" is the initial way of greeting from unfamiliar to familiar, which can be extended to "H" "Hi" "Hey" "Hello" The unique recognition effect of the series cooperates with the brand font to strengthen the brand exclusivity. This concept is also incorporated into the design of the brand coffee cup. Three types of greetings are printed on the surface of the cup body. When the cup cover is put on, only the font of "Hey" appears, which is the first word of brand name. "